let's connect

menu

Work With Us

Podcast

LEVEL UP

FROM MAINSTREAM TO LUXURY

Shop

Creating a luxury market in a non-luxury location with Mike Cassimatis

The Level Up Podcast

SHARE THIS POst

Have you ever thought that you can’t charge luxury prices because there is no luxury market in your area? First of all, you are not alone in thinking this. But second of all, you might be wrong! And today’s guest proves that. Mike Cassimatis is sharing his story about how he helped bring luxury to St Louis and how he has gone from charing 1500 to 18k, all in his local market. He has mastered the practice of asking himself “Is this thought reality or is it mindset?” which has helped him pave the way for other vendors in his area to start charging what they are worth.

Prefer to listen to podcasts in your favorite podcasting apps? Use the links below.

What if the market you’re dreaming of doesn’t exist where you live? Do you wait for it to show up, or do you build it yourself?

This episode is proof that you do not need to be in New York or California to work with high-end clients. Some of the most inspiring success stories come from creatives who decided they were not going to wait for the luxury market to arrive. They chose to create it.

We talked about what it really takes to raise the bar in your local market. Sometimes it means being the first to raise your prices and encouraging your peers to follow. Sometimes it means finding like-minded vendors and choosing to grow alongside them. And sometimes it means redefining what you consider local. Your clients might be an hour or two away. That still counts.

One of the biggest mindset shifts we covered is this. You are not your client. Just because you would not pay five figures for a wedding photographer or filmmaker does not mean someone else will not. When you stop projecting your own spending habits and beliefs onto your business, things start to shift. You can step into higher value. You can serve clients at a different level. You just have to stop standing in your own way.

The most important thing to remember is that you are in control. You get to decide who you serve, how you show up, what you charge, and where your business goes next. You are not at the mercy of your market. You are the one shaping it.

If you are ready to build a business that reflects your goals, your values, and the level you want to work at, we would love to support you inside The Luxury Mastermind.

Save your seat now at thelevelupco.com/mastermind. Because you do not have to wait for the market to change. You can be the one who changes it.

SHARE THIS POst

Leave a Reply

Your email address will not be published. Required fields are marked *

The proven system for taking your wedding business from mainstream to luxury, so you attract premium clients & 3-5x your revenue—without burnout.

The Luxury Framework

Taking your business to the next level

Booking Luxury Clients Just Got Easier

LET’S GET STARTED

Sign up for the Newsletter. 

the newsletter

Give your business the competitive edge by joining our weekly newsletter, where we share exclusive tips, resources, and bonus materials.

Let's Connect!

CLOSE MENU

Free Guide: 6 Tips for Perfect Balance 

LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT

add embed code here

close