The proven system for taking your wedding business from mainstream to luxury, so you attract premium clients & 3-5x your revenue—without burnout.
The Luxury Framework
I want in!
Julia Kentner Films
kind workds
(NOW CHARGING $12K+ IN MISSOURI)
I am so incredibly grateful! I will always attribute my quick growth to Taylor & Kelley and their teachings, and I am so incredibly grateful!
“
The Luxury Framework gives you the tools to stand out in a saturated market and step confidently into the luxury space.
Are already looking for someone like you
The clients you dream about
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How?
We’ve helped hundreds of filmmakers and photographers break into the luxury wedding market and build (multiple) 6-figure businesses.
Brand Positioning + Strategic Marketing
When you know how to position your brand and how to gain visibility for your ideal clients, entering the luxury market isn’t just possible—it’s inevitable.
This means every decision you make, from your portfolio to your pricing, is a strategic move that propels your business forward.
With the right framework, you can elevate your brand and attract high-end clients—without spending your days hustling or worrying about your next booking.
enroll today
You're bored of shooting the same boring, cookie cutter weddings every weekend, and you're ready to start capturing extraordinary events - locally or around the world.
You know you are talented and worth so much more, but haven't been able to scale your business on your own.
You're tired of feeling burnt out by shooting 25+ weddings per year and feeling like you'll never dig yourself out of your backlog.
This program is for you if:
You want to run a highly profitable business while shooting fewer weddings, giving you BOTH more money and more time to spend doing what you love.
AND NOW...
Burnt out. Overbooked. And stuck in a cycle of charging just enough to stay afloat—but never enough to truly thrive.
We were shooting 25+ weddings a year, hustling nonstop, and still wondering why it felt impossible to scale. We knew we were talented. We knew we had the potential to serve higher-end clients. But no matter how beautiful our work was, luxury bookings felt out of reach.
So we made a decision: to stop guessing and start building a business that matched the quality of our work.
We refined our brand from the ground up. We elevated our portfolio, shifted how we showed up online, built real industry relationships, and created a client experience that actually justified premium pricing. Slowly but surely, things changed.
YOU ARE NOW
we've been where
We consistently charge $15K–$25K per wedding. We work fewer weekends than ever before.
And we’re finally running a business that gives us time and freedom.
enroll today
the waiting is over.
• Imagine waking up on a Saturday without a wedding—because you only take on a handful of high-end clients each year.
• Imagine more time with your family, spontaneous travel, or finally launching that passion project you've put off for years.
• Imagine a business that funds the life you want, instead of draining the one you have.
The Luxury Framework was designed to help you raise your rates, attract elevated clients, and create a sustainable business—so you can enjoy more freedom, more income, and more fulfillment than ever before.
Your time & talent should be valued
you didn’t start this business to feel stuck
sign me up!
Learn elevated pre-wedding, wedding-day, and post-wedding workflows that will make your premium + luxury clients rave about you.
Confidently raise your prices and attract couples with bigger budgets
Build lasting relationships with planners and clients who are eager to work with you
Gain the strategies needed to become the premiere option in your local market or reach the luxury market
A complete roadmap to elevate your brand, pricing, client experience, and so much more.
Whether you're ready to break into the luxury market or simply want to raise your rates and refine your brand, The Luxury Framework will show you exactly how to do it—step by step.
This course is built to help you stand out, serve at a higher level, and build a business that feels aligned, profitable, and sustainable.
The Luxury Framework gives you everything you need
Let’s do this
the course breakdown
This self-paced course has over 4 hours of content designed to transform your business.
Module 1: THE LUXURY MARKET
Course Modules
MOdule 2: BUILDING A LUXURY BRAND
MOdule 3: CRAFTING A WEBSITE/ PORTFOLIO
Module 4: SOCIAL MEDIA MARKETING
MOdule 5: PRICING, PROPOSALS & CONSULTATIONS
Module 6: WORKING WITHIN THE LUXURY MARKET
MOdule 7: PLANNER RELATIONSHIPS
MOdule 8: RUNNING A PROFITABLE BUSINESS
Module 9: FOR FILMMAKERS
MOdule 10: for photographers
Let’s do this
DESIGNED TO TRANSFORM YOUR BUSINESS
click each module below to learn more
THE LUXURY MARKET
At this level, it's important to understand the luxury wedding market as a whole - not just how it applies to filmmaking & photography. Learn the in's and out's of what a luxury wedding looks like & the expectations within this sector.
Lesson 1: What is The Luxury Market?
included lessions
Lesson 2: Defining Luxury Events
Lesson 3: Understanding The High Wealth Client Mindset
Lesson 4: Reasons To Break Into The Luxury Market
Lesson 5: How to Recognize Luxury Events
MODULE 1
close Module breakdown
BUILDING A LUXURY BRAND
MODULE 2
Lesson 1: Why is Branding Important in the Luxury Space?
included lessions
Lesson 2: What Makes a Brand Luxury?
Lesson 3: Is it time for a rebrand or refresh?
Lesson 4: Auditing your Brand
Lesson 5: Niching Down within the luxury space
Lesson 6: Finding Your Ideal Client
Lesson 7: Creating a Visual Brand Identity
Lesson 8: When to Outsource vs. DIY Branding Elements
close Module breakdown
CRAFTING A WEBSITE/ PORTFOLIO
MODULE 3
Lesson 1: Creating a Quality Website
included lessions
Lesson 2: Strategic website imagery
Lesson 3: Website copy that communicates your value
Lesson 4: Luxury Website Walkthrough
Lesson 5: Curating Your Portfolio
Lesson 6: Creating Content for your Portfolio
close Module breakdown
SOCIAL MEDIA MARKETING
MODULE 4
Lesson 1: Curating Your Instagram Profile
included lessions
Lesson 2: Using Instagram Strategically
Lesson 3: Instagram Story Strategy
Lesson 4: Instagram Reels Strategy
Lesson 5: Instagram Carousel Strategy
close Module breakdown
PRICING, PROPOSALS & CONSULTATIONS
MODULE 5
Lesson 1: Intro to Pricing
included lessions
Lesson 2: Creating a System for Sustainable Growth
Lesson 3: Determining Your Pricing Minimum
Lesson 4: Standard Collections For Filmmakers
Lesson 5: Custom Proposals For Filmmakers
Lesson 6: Proposal Walkthrough for Filmmakers
Lesson 7: Standard Collections for Photographers + Walkthrough
Lesson 8: Custom Proposal for Photographers + Walkthrough
Lesson 9: Best practices for pricing
Lesson 10: Pricing for Travel
Lesson 11: Raising your prices
Lesson 11: Conducting Successful Consultations
close Module breakdown
WORKING WITHIN THE LUXURY MARKET
MODULE 6
Lesson 1: Working Within The Luxury Market
included lessions
Lesson 2: Pre Wedding Day Workflow
Lesson 3: Wedding Day Workflow
Lesson 4: Reading The Room
Lesson 5: Wedding 101
Lesson 6: Vendor Communication
Lesson 7: Post Wedding Workflow
Lesson 8: What's in Our Bags (other than gear!)
Lesson 9: Press, Publications, and Notoriety
close Module breakdown
PLANNER RELATIONSHIPS
MODULE 7
Lesson 1: Planner Relationships
included lessions
Lesson 2: Establishing New Planner Relationships
Lesson 3: Maintaining Planner Relationships
Lesson 4: Serving Planners On The Wedding Day
Lesson 5: Curating Your Portfolio
Lesson 6: Planner Relationship Strategy & Flow
close Module breakdown
RUNNING A PROFITABLE BUSINESS
MODULE 8
Lesson 1: Running a Profitable Business
included lessions
Lesson 2: Knowing Your Numbers
Lesson 3: Setting Financial Goals
Lesson 4: Increasing Profits
Lesson 5: Getting Paid
Lesson 6: Gratuity Etiquette
close Module breakdown
FOR FILMMAKERS
MODULE 9
Lesson 1: Building a Wedding Day Team
included lessions
Lesson 2: Building a Post Production Team
Lesson 3: What Makes A Film Feel Luxury
Lesson 4: How We Approach Filming A Wedding Day
Lesson 5: Luxury Editing Practices
close Module breakdown
FOR PHOTO-GRAPHERS
MODULE 10
Lesson 1: Controlling your Controllables + Elevate your Portfolio
included lessions
Lesson 2: A luxury approach to Engagement Sessions
Lesson 3: A luxury approach to Album Sales
Lesson 4: A luxury approach to Preview Images
Lesson 5: Managing the Timeline & Family Photos at a luxury event
close Module breakdown
I am so incredibly grateful! Our business is in the middle of an amazing transformation. We feel so motivated, inspired, and excited for what’s coming.
We are now booking weddings at 4x the price as before!
kind workds
- Clarissa Mercedes
“
This course is a transformative experience that helps you...make strategic business decisions. We wanted to take our brand to the next level and break into the luxury market. This course not only met but exceeded our expectations!
The best investment I’ve ever made.
-Julia + Sebastian of Flame Films
“
limited time!
2500
one payment of
3,500
$
$
Most Popular + Best Deal
697
$
four payments of
More Accessible
enroll today for just
Yes, that’s a $5,584 value
The Luxury Framework (value: $2,500)
Behind the Scenes of a $1Million Wedding (value: $1,299)
The In’s and Out’s of Shooting Destination Weddings w/ Peyton Frank (value: $397)
Working with High-End Planners with Slater Events (value: $297)
An Entrepreneur's Guide to Financial Freedom w/ Brandon Kidd (value: $297)
The Art of Risk Taking w/ Storybox Cinema (value: $297)
The Luxury Framework Workbook (value: $497)
if you join today, you'll get
Investment?
you've sold me, what is the
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The Courses Speak for Themselves
kind words from our students
FREQUENTLY
asked
QUESTIONS
The Luxury Framework includes a 10-module pre-recorded video course (roughly 4 hours) that will guide you through the steps you need to take to scale your business towards the luxury market. You will also receive a digital workbook to guide you through exercises and assist you along your journey.
What's included in The Luxury Framework?
If you are a wedding filmmaker or photographer who is ready to put in the work, experience huge mindset shifts, and embrace growth and change within your life and business, then this is the program for you. Get ready to take your wedding filmmaking or photography business from mainstream to luxury, so you can experience levels of success you never thought possible. Let's do this!
Is The Luxury Framework right for me?
This is not a course for beginners. The The Luxury Framework was designed for filmmakers + photographers who have been in business for a minimum 2 years, and who are ready to see their businesses thrive.
Is this program for beginners?
The Luxury Framework is the only course on the market (that we know of) that focuses exclusively on helping wedding filmmakers + photographers reach the luxury market quickly + with confidence. This program is primarily a business course, and will guide you through the processes and changes necessary to take your already successful wedding film or photo business from mainstream to luxury.
How is this different from other wedding filmmaking or photography programs out there?
With a combined 24 years of experience, we each run our own wedding film studios where we still actively work full time within the industry, charging on average between $15k-25k per wedding.
Additionally, as top podcast hosts and industry speakers, our goal is simple: to empower you to aim higher, change the way you approach your business, and help you create a thriving career. Our approach is rooted in a proven, tactical strategy to enter & thrive within the luxury market. And we are here to share that strategy with you.
Hi, We’re Kelley and Taylor
the coachs
luxury filmmakers, strategy experts, and your new business coaches
The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients.
Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action.
DISCLAIMER:
enroll today for just
limited time!
2500
one payment of
3,500
$
$
Most Popular + Best Deal
697
$
four payments of
More Accessible
enroll now
enroll now
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