
Risk taking is a muscle. You can flex it, you can get better at it, but that doesn’t make it any less scary. Today’s guest Chris Jespersen is proof of that. Chris’s company, Storybox Cinema, is at the top of almost every “best of” list and how did he get there? By taking risks.
Chris discusses how taking calculated risks in his career has gotten him to where he is today. And how as he rose in the industry, those risks never got less scary. But he knows by taking the risks everyone else is too scared to take, he is automatically putting himself in the front of the pack. So it is time to get comfortable with being uncomfortable and take those risks!
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If you’ve been feeling the nudge to make a bold move in your business, this is your reminder that staying safe won’t take you where you really want to go. Growth always involves risk. And the people who are making big moves in the luxury market? They’re not just more talented or better connected, they’re just more willing to be uncomfortable.
This episode was a deep dive into what it actually looks like to take risks as a creative. Not just one big leap, but over and over again, in the way you show up, the way you create, and the way you put yourself out there. It’s about flexing that muscle until it becomes part of how you operate.

We talked about creative risks, like doing something new when everyone else is playing it safe. Business risks, like finally letting people know who you are and what you’re capable of. And personal risks, like stepping fully into your voice and vision, even if it feels vulnerable. Because that’s where the magic happens.
Most people stay stuck because they want to keep one foot on the dock and one foot on the boat. But at some point, if you want to move forward, you have to go all in.

This conversation is your permission slip to stop waiting, start showing up boldly, and remember that no one else has your exact eye, voice, or perspective. And the luxury market? It’s looking for exactly that.
If you’re ready to build a business that reflects who you are and the level you want to play at, we’d love to support you inside The Luxury Mastermind.
Save your spot now at thelevelupco.com/mastermind. Let’s make this your turning point.
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