LUXURY FRAMEWORK
The Luxury Framework
The Luxury Framework
The proven system for taking your wedding business from mainstream to luxury, so you attract premium clients & 3-5x your revenue—without burnout.
I WANT IN!
“I will always attribute my quick growth to Taylor & Kelley and their teachings, and I am so incredibly grateful!"
- JULIA KENTNER FILMS
(now CHARGING $12K+ IN MISSOURI)
When you know how to position your brand and how to gain visibility for your ideal clients, entering the luxury market isn’t just possible—it’s inevitable.
This means every decision you make, from your portfolio to your pricing, is a strategic move that propels your business forward.
With the right framework, you can elevate your brand and attract high-end clients—without spending your days hustling or worrying about your next booking.
WE’ve helped HUNDREDS OF filmmakers and photographers break into the luxury wedding market and build 6-figure businesses.
HOW?
BRAND POSITIONING + STRATEGIC MARKETING
This program is for you if:
The Luxury Framework will give you everything you need to:
Gain the strategies needed to become the premiere option in your local market or reach the luxury market
Build lasting relationships with planners and clients who are eager to work with you
Confidently raise your prices and attract couples with bigger budgets
Learn elevated pre-wedding, wedding-day, and post-wedding workflows that will make your premium + luxury clients rave about you.
"We are now booking weddings at 4x the price as before! We feel so motivated, supported, and excited for what is coming.
"Our business is in the middle of an amazing transformation"
STUDENT
RESULTS
- ELEPHANT MEMORIES
The results speak for themselves.
JULIANNE BOOKED A $17K WEDDING IN OREGON
OSIRIS + michele booked a $14k wedding in florida
DREW BOOKED A $10K WEDDING IN SOUTH CAROLINA (AT JUST 24 YEARS OLD!)
OUR STUDENT RAISED HER PRICES BY OVER $3K IN JUST 8 MONTHS
THOMAS BOOKED A $10K WEDDING IN TEXAS
Module 1:
The Luxury Market
At this level, it's important to understand the luxury wedding market as a whole - not just how it applies to filmmaking & photography. Learn the in's and out's of what a luxury wedding looks like & the expectations within this sector.
Lesson 1: What is The Luxury Market?
Lesson 2: Defining Luxury Events
Lesson 3: Understanding The High Wealth Client Mindset
Lesson 4: Reasons To Break Into The Luxury Market
Lesson 5: How to Recognize Luxury Events
COURSE breakdown:
This self-paced course has over 4 hours of content designed to transform your business.
MODULE 2:
BUILDING A LUXURY BRAND
Lesson 1: Why is Branding Important in the Luxury Space?
Lesson 2: What Makes a Brand Luxury?
Lesson 3: Is it time for a rebrand or refresh?
Lesson 4: Auditing your Brand
Lesson 5: Niching Down within the luxury space
Lesson 6: Finding Your Ideal Client
Lesson 7: Creating a Visual Brand Identity
Lesson 8: When to Outsource vs. DIY Branding Elements
MODULE 3:
crafting a website + portfolio that attracts luxury clients
Lesson 1: Creating a Quality Website
Lesson 2: Strategic website imagery
Lesson 3: Website copy that communicates your value
Lesson 4: Luxury Website Walkthrough
Lesson 5: Curating Your Portfolio
Lesson 6: Creating Content for your Portfolio
MODULE 4:
social media marketing
Lesson 1: Curating Your Instagram Profile
Lesson 2: Using Instagram Strategically
Lesson 3: Instagram Story Strategy
Lesson 4: Instagram Reels Strategy
Lesson 5: Instagram Carousel Strategy
MODULE 5:
Pricing, Proposals & Consultations
Lesson 1: Intro to Pricing
Lesson 2: Creating a System for Sustainable Growth
Lesson 3: Determining Your Pricing Minimum
Lesson 4: Standard Collections For Filmmakers
Lesson 5: Custom Proposals For Filmmakers
Lesson 6: Proposal Walkthrough for Filmmakers
Lesson 7: Standard Collections for Photographers + Walkthrough
Lesson 8: Custom Proposal for Photographers + Walkthrough
Lesson 9: Best practices for pricing
Lesson 9: Pricing for Travel
Lesson 10: Raising your prices
Lesson 11: Conducting Successful Consultations
MODULE 6:
Working Within The Luxury Market
Lesson 1: Working Within The Luxury Market
Lesson 2: Pre Wedding Day Workflow
Lesson 3: Wedding Day Workflow
Lesson 4: Reading The Room
Lesson 5: Wedding 101
Lesson 6: Vendor Communication
Lesson 7: Post Wedding Workflow
Lesson 8: What's in Our Bags (other than gear!)
Lesson 9: Press, Publications, and Notoriety
MODULE 7:
PLANNER RELATIONSHIPS
Lesson 1: Planner Relationships
Lesson 2: Establishing New Planner Relationships
Lesson 3: Maintaining Planner Relationships
Lesson 4: Serving Planners On The Wedding Day
Lesson 5: Curating Your Portfolio
Lesson 6: Planner Relationship Strategy & Flow
MODULE 8:
Running a Profitable Business
Lesson 1: Running a Profitable Business
Lesson 2: Knowing Your Numbers
Lesson 3: Setting Financial Goals
Lesson 4: Increasing Profits
Lesson 5: Getting Paid
Lesson 6: Gratuity Etiquette
MODULE 9: FOR FILMMAKERS
Lesson 1: Building a Wedding Day Team
Lesson 2: Building a Post Production Team
Lesson 3: What Makes A Film Feel Luxury
Lesson 4: How We Approach Filming A Wedding Day
Lesson 5: Luxury Editing Practices
MODULE 10:
For Photographers
Lesson 1: Controlling your Controllables + Elevate your Portfolio
Lesson 2: A luxury approach to Engagement Sessions
Lesson 3: A luxury approach to Album Sales
Lesson 4: A luxury approach to Preview Images
Lesson 5: Managing the Timeline & Family Photos at a luxury event
PLUS, get these amazing bonuses:
The Ins + Outs of Shooting Destination Weddings with Peyton Frank
Interested in pursuing destination work? Learn from Peyton Frank (named a Top Filmmaker in the world by Harper's Bazaar) about the nitty gritty of booking destination events, travel do's and don'ts, and more.
Named a top videographer in the world by Harper's Bazaar
(valued at $397)
+ Get our Exclusive Behind the Scenes of a
$1Million Wedding
Go behind-the-scenes with us at a real luxury wedding to see how we approach the event. See how we shoot, interact, conduct ourselves, and how we problem solve in real time to create an outstanding experience and beautiful film for our clients.
(valued at $1299)
Working with High-End Planners with Slater Events
Amanda Slater is the owner and founder of Slater Events, a luxury wedding planner company based in Colorado. Listen in on our discussion as we discuss how to work seamlessly with wedding planners + what wedding planners want their photo/video creative teams to understand.
An Entreprenuer's Guide to Financial Freedom w/ Brandon Kidd
As a luxury wedding photographer, co-owner of Chasing Stone, and personal finance guru, Brandon Kidd shares his knowledge and insight on managing our finances as entrepreneurs, planning for retirement, and how to achieve financial freedom as a business owner within the wedding industry.
The Art of Risk Taking w/ Storybox Cinema
Taking risks is a big part of growing a business; high risk, high reward is the name of the game. Chris with Storybox Cinema (now booking weddings at $30k-40k) is a reflection of how incredible that reward can be if you're willing to take the risk.
(valued at $297)
(valued at $297)
(valued at $297)
But wait, there's more!
The Luxury Framework
WORKBOOK
To accompany your learning + business transformation, you will also receive access to The Luxury Framework Workbook.
This workbook contains 66 pages of supporting materials + exercises to guide you seamlessly towards the luxury market.
With a combined 24 years of experience, we each run our own wedding film studios where we still actively work full time within the industry, charging on average between $15k-25k per wedding.
Additionally, as top podcast hosts and industry speakers, our goal is simple: to empower you to aim higher, change the way you approach your business, and help you create a thriving career. Our approach is rooted in a proven, tactical strategy to enter & thrive within the luxury market. And we are here to share that strategy with you.
"The education I have received has been truly invaluable. Not only did they open my eyes to new levels my business could reach, but they provided actionable steps to actually get there."
"I am so grateful for everything I’ve learned and am excited about the changes I’ve made to help grow my business. Working with you and Kelley has been a blast!"
"This course is a transformative experience that helps you...make strategic business decisions.
We wanted to take our brand to the next level and break into the luxury market. This course not only met but exceeded our expectations!
Taylor and Kelley provided a clear and practical step-by-step guide on transforming our business and making a successful entry into the high-end market. Their valuable insights would have taken us years to gather through trial and error!
- Julia + Sebastian of Flame Films
(now charging $8-10k in Denver)
THE BEST INVESTMENT WE'VE EVER MADE.
Let's do this thing.
SO WHAT ARE YOU WAITING FOR?
How is this different from other wedding filmmaking or photography programs out there?
The Luxury Framework is the only course on the market (that we know of) that focuses exclusively on helping wedding filmmakers + photographers reach the luxury market quickly + with confidence. This program is primarily a business course, and will guide you through the processes and changes necessary to take your already successful wedding film or photo business from mainstream to luxury.
Frequently Asked Questions
Is this program for beginners?
This is not a course for beginners. The The Luxury Framework was designed for filmmakers + photographers who have been in business for a minimum 2 years, and who are ready to see their businesses thrive.
Is The Luxury Framework right for me?
If you are a wedding filmmaker or photographer who is ready to put in the work, experience huge mindset shifts, and embrace growth and change within your life and business, then this is the program for you. Get ready to take your wedding filmmaking or photography business from mainstream to luxury, so you can experience levels of success you never thought possible. Let's do this!
© LEVEL UP YOUR BUSINESS 2025. All rights reserved.
DISCLAIMER: The sales figures stated on this page and discussed in the training curriculum are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action.
What's included in The Luxury Framework?
The Luxury Framework includes a 10-module pre-recorded video course (roughly 4 hours) that will guide you through the steps you need to take to scale your business towards the luxury market. You will also receive a digital workbook to guide you through exercises and assist you along your journey.