As a wedding videographer or photographer, knowing when to raise your prices can be a tricky thing.

There are tons of factors involved with pricing, and today’s candid conversation goes in depth to help you discover if it’s time for a price increase in your own business. It’s the start of the year, which is a great time to take a look at your pricing and what you’re offering to clients.

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Raising your prices as a wedding filmmaker can feel intimidating, but it is also one of the most powerful ways to grow your business intentionally. This episode broke down when and why to raise your rates. not just based on what feels right, but based on strategy, growth, and market alignment.

We talked about a few key moments when a price increase makes sense. One is when you are getting consistently booked and are about two-thirds of the way through your calendar. That is a signal that your demand supports higher rates. Another is when you want to step into a new market or start attracting a more elevated client. Pricing can position your brand, and for many planners and clients, your starting price is part of what signals the level you play at.

We also explored the concept of pricing “dead zones” and how certain numbers can unintentionally hold you back. For example, moving from $6,500 to $7,000 might be a harder psychological leap for a client than going from $7,500 to $9,500. Understanding where you sit in the market and what tier you want to align with can make your pricing work harder for you.

Another takeaway: if your expenses are going up, and let’s be honest, they are, your pricing should too. Adjusting for inflation each year, even if it is a modest amount, ensures that you are not making less for the same amount of work. And if your skill level, gear, or client experience has improved, your prices should reflect that as well.

We also talked about how your personal life impacts your pricing. If you need to work fewer weddings or want more time for family, increasing your prices may be the only way to maintain your income while creating space in your schedule.

And of course, there is the question of how to communicate those changes. Whether it is updating your website, sending pricing updates to planners, or restructuring your collections, clarity and consistency go a long way. You do not need to explain yourself, you just need to present your value with confidence.

If you are ready to raise your rates, elevate your positioning, and grow a business that supports your life and goals, we would love to support you inside The Luxury Mastermind.

Save your seat now at thelevelupco.com/mastermind. The clients, rates, and growth you want are all waiting, your next step is owning it.