introducing
The Luxury Mastermind
A LIVE 12-week coaching experience packed with next-level strategies, individual guidance, and a proven framework designed to help you reach the luxury market faster.
ENROLL NOW
(TLM)
Taught by Taylor Petrinovich and Kelley Gilster, this live coaching program gives a fresh perspective on the wedding industry, tactical takeaways to rise to the top, and a proven action plan in each area of your business that will propel you to the next level so you can maximize your revenue + feel artistically fulfilled.
TLM is the step-by-step framework that will springboard your business into the luxury market.
Wondering if The Luxury Mastermind is right for you? Here's how you'll know:
Master the art of forming and strengthening planner relationships, for an unending supply of referrals and high-level weddings in your calendar.
Learn the best practices for wedding day workflow, exuding a luxury presence on the wedding day, and best practices for delivering your film or images to clients that will create raving fans.
Develop a flawless business growth plan that keeps you energized, excited, and on track to your most profitable, successful wedding season ever — without the burnout, frustration, and disorganization you’ve experienced in years past.
Join a private, intimate Community of wedding photographers + videographers ready to give you accountability and support on your launch journey — and you’ll get to network and grow in ways that give you the results you deserve.
During our 12 weeks together inside TLM, you'll:
- JULIA KENTNER FILMS
(now CHARGING $12K+ IN MISSOURI)
"We are now booking weddings at 4x the price as before! We feel so motivated, supported, and excited for what is coming.
We didn’t quite know that we were ready for the luxury world until this course opened our eyes. We knew we could make good films, but it felt like a long way until we could start charging what we thought our work deserved.
While there is a lot of great technical and creative content, this is at its root a business course, which makes it really unique for videographers.
Using the amazing tools they gave us led us to booking to at least 3 new weddings that were easily our largest contracts to date (nearly double what we were charging). Since then, we've booked two other similar weddings and another wedding for 2025 at almost 4 times our original prices a year ago, we are so excited!
Even if your business is not quite ready for the leap to the full luxury space, the tools you learn will undoubtedly help with the big jump to the next level, and lay the groundwork for entering into that luxury space fully prepared. Learning about better communication was one of the biggest learnings and gains from the program, even outside the luxury space it’s invaluable - having that mentality to dress (and conduct ourselves) for the job we want!
"Our business is in the middle of an amazing transformation"
"The last 4 weddings that I booked are between $10k-15k"
The Luxury Mastermind was the catalyst that transformed my business in 2024. I'm forever grateful to Kelley and Taylor for giving me real, actionable tools to reach the luxury market.
Charging 5 figures as a photographer had always felt like a pipe dream gaol. I can proudly say that with the help of this course, the last 4 weddings that I booked are between $10-15k. I'm receiving leads from planners I've dreamt of working with for years. Kelley and Taylor - your education platform is such a gift!
- Tayler Ashley Photography
This education platform is such a gift!
SUCCESS STORIES
- ELEPHANT MEMORIES
A Deep Dive into the Luxury Market
- Learn about the luxury market, how you can seamlessly fit within it, and why it's important to gain a deeper understanding of the industry as a whole.
- Learn how to recognize luxury events, so you can use this knowledge so few have to your advantage.
- Get a detailed roadmap (aka: a detailed to-do list) for implementing what you learn inside of TLM.
What's inside this live coaching experience?
During Week 1
Crafting a High-End Brand
- Learn what goes into creating a brand that speaks to high-end clients + wedding planners, which will play a huge roll in maximizing your success in the industry.
- Gain a deeper understanding of who your ideal client is, and how to craft a website, brand voice, and imagery that speaks to them.
- Learn what your brand's strengths and weaknesses are, and the best path is for YOU (according to your specific goals) moving forward.
During Week 2
Leveraging Social Media in a Luxury Way
- Learn about the do's, the don't, and the strategy when it comes to using Instagram as a photographer / filmmaker who is aiming for the luxury market.
- Learn the strategy for when to post, what to post, and how often to post to get the exposure you actually need.
- Get really clear on how to use Instagram as the powerful networking tool that it is.
During Week 3
Pricing + Proposals
- Discover the best pricing model for where you are currently in the industry, and how to bridge the gap until you reach the luxury market.
- Learn how to identify when custom proposals are the best option, how to build them, and best practices for communicating through the proposal process.
- Tailor your pricing + proposals to appeal to a high net worth client or luxury wedding planners.
During Week 4
Guest Speaker Alison Events
Join us for our first Guest Speaker week inside Mastermind, with our special guest Alison Hotchkiss with Alison Events.
During Week 5
Curating Your Portfolio to Attract Luxury Clients
- Gain a deep understanding of the importance of your portfolio, why it's the focal point of your brand, and how to leverage it to springboard you to the next level.
- Learn the best kept secrets of elevating your portfolio, even when you don't have any luxury events to show.
- Walk with us through curation exercises so you can stop second guessing which weddings fit best within your portfolio.
During Week 6
(EVEN WHEN YOU HAVEN'T EVER SHOT A LUXURY WEDDING)
Finding Your Tribe - How to Form Relationships with Wedding Planners at ANY Stage of Business
- Get clear on why relationships with wedding planners is the gold standard of marketing + primary source of clients as you scale your business.
- Learn our exact strategy for selecting planners who are the best fit for your style and brand (at whatever level you're at in the industry), and how to pursue a relationship with them.
- Create a game plan for creating enough relationships to sustain your business, and for staying top of mind with existing relationships you've already formed to ensure the inquiries keep coming in.
During Week 7
Guest Speaker
Jose Villa
Get ready for another incredible week with special guest speaker Jose Villa during week 8.
During Week 8
Guest Speaker
Harrison Films
Our third and final Guest Speaker Deanna Harrison will lead a high level discussion on portfolio curation and social media strategy during week 9.
During Week 9
Mastering the booking process
- Master the booking process from start to finish, and establish yourself as the expert in the eyes of your clients and planner partners.
- Learn how to navigate proposals, client consultations, and contracts in a way that exudes professionalism and speaks to a luxury client, and best practices for following up.
- Receive our exclusive Client Consultation Guide that you can use as an outline for your own consultations, so you can be confident every time you get on a call with a potential client.
During Week 10
wedding day + post-wedding day workflow
- This week, we will discuss the workflow on a wedding day to ensure a seamless + luxury presence, that will ultimately lead to a positive reputation and referrals from top vendors.
- We will also talk about the workflow after a wedding day: how to follow up, teaser/sneak peak delivery, and how to leave a lasting impression with your clients + wedding planners.
During Week 11
AT THE LUXURY LEVEL
leveraging Opportunities + Publication
- A little bit of notoriety goes a long way when scaling in the wedding industry. Learn how to identify which opportunities are worth their weight in gold, which ones to pass on, and how to leverage those opportunities when they do arise.
- Learn which publications can catapult your brand skywards, and which ones fall flat in 2024 + 2025.
During Week 12
Get expert eyes on every corner of your brand. Kelley and Taylor will personally review your portfolio, website, pricing, and Instagram—and give you feedback designed to help you elevate your positioning and book higher-paying clients.
INDIVIDUALIZED COACHING
And don’t worry - we aren't just telling you WHAT to do, we are breaking it all down for you.
You’ll get resources like our 10 part companion course THE LUXURY FRAMEWORK (over 4 hours of content!), the Luxury Framework Workbook + our detailed Roadmap that lays out what specific actions you need to take every single day so you keep up the momentum towards your goals, and a whole lot more.
+ INCREDIBLE ADDITIONAL RESOURCES
Let's plug and play with some numbers
Imagine: how would this level of revenue impact your life?
Imagine being able to purchase the home you've always wanted.
Imagine being able to fund your children's education.
Imagine being able to travel the world - for fun instead of for work.
Imagine booking fewer weddings while making more money, freeing up countless weekends.
+ Enroll by Friday, May 9
TO RECEIVE OVER $5000 WORTH OF BONUS CONTENT
The Ins + Outs of Shooting Destination Weddings with Peyton Frank
Interested in pursuing destination work? Learn from Peyton Frank (named a Top Filmmaker in the world by Harper's Bazaar) about the nitty gritty of booking destination events, travel do's and don'ts, and more.
Named a top videographer in the world by Harper's Bazaar
(valued at $397)
And that's not it!
Wedding Planner + Luxury Client Email Templates
Stop second guessing your responses to wedding planners, when to follow up, and how to word those oh-so-important emails. From inquiry to delivery, learn how to professionally communicate with luxury clients + planners to leave a lasting impression.
BY ENROLLING IN THE LUXURY MASTERMIND BY
FRIDAY MAY 9, YOU WILL ALSO RECEIVE THESE BONUSES:
(valued at $99)
(valued at $149)
(valued at $128)
Never wonder when and what to post on Instagram leading up to, during, and after a wedding ever again. Simply follow our Social Media Content Calendar to stay top of mind with your followers and reach new audiences consistently.
(valued at $1299)
(valued at $1500)
(valued at $399)
The Art of Risk Taking w/ Storybox Cinema
Taking risks is a big part of growing a business; high risk, high reward is the name of the game. Chris with Storybox Cinema (now booking weddings at $30k-40k) is a reflection of how incredible that reward can be if you're willing to take the risk.
(valued at $297)
(valued at $297)
(valued at $297)
+ additional bonus pre-recorded presentations by Magi Fisher, Hugo Film Co, Erica Adams Design, and more.
What Luxury Wedding Planners are Looking For w/ Lynn Easton
Interested in building relationships with wedding planers? Learn from Lynn Easton (named a Top Planner in the world by Harper's Bazaar) about the nitty gritty of building relationships, strengthening existing ones, and what planners really want.
Named a top PLANNER in the world by Harper's Bazaar
(valued at $397)
The results speak for themselves.
JULIANNE BOOKED A $17K WEDDING IN OREGON
OSIRIS + michele booked a $14k wedding in florida
DREW BOOKED A $10K WEDDING IN SOUTH CAROLINA (AT JUST 24 YEARS OLD!)
OUR STUDENT RAISED HER PRICES BY OVER $3K IN JUST 8 MONTHS
THOMAS BOOKED A $10K WEDDING IN TEXAS
AND THat's JUST THE TIP OF THE ICEBERG.
More student results
With a combined 22 years of experience, we each run our own wedding film studios where we still actively work full time within the industry, charging on average between $15k-20k per wedding.
Additionally, as top podcast hosts and industry speakers, our goal is simple: to empower you to aim higher, change the way you approach your business, and help you create a thriving career. Our approach is rooted in a proven, tactical strategy to enter & thrive within the luxury market. And we are here to share that strategy with you.
This program includes everything you need to scale your business. Here's a review of everything included in The Luxury Mastermind:
How is this different from other wedding filmmaking or photography programs out there?
The Luxury Mastermind is the only program on the market (that we know of) that focuses exclusively on helping wedding filmmakers + photographers reach the luxury market quickly + with confidence. This program is primarily a business course, and will guide you through the processes and changes necessary to take your already successful wedding film or photo business from mainstream to luxury.
Frequently Asked Questions
Is this program for beginners?
This is not a course for beginners. The Luxury Mastermind was designed for filmmakers + photographers who have been in business for a minimum 2 years, and who are ready to see their businesses thrive.
Is The Luxury Mastermind right for me?
If you are a wedding filmmaker or photographer who is ready to put in the work, experience huge mindset shifts, and embrace growth and change within your life and business, then this is the program for you. Get ready to take your wedding filmmaking or photography business from mainstream to luxury, so you can experience levels of success you never thought possible. Let's do this!
When + where will meetings take place?
Mastermind meetings will take place on Zoom every Wednesday during the program, beginning on May 21, 2025. Meetings generally last between 60-90 minutes, and a detailed schedule will be sent to you upon enrollment.
All meetings will be recorded, and you are welcome to catch the replay if you can't make it live, or rewatch as many times as you wish through your portal - you will be granted lifetime access.